Casa G Firenze
Private members' club meets Florentine aristocratic home. White and wood palette, antique brass fixtures, mid-century vintage pieces, and locally commissioned art. Quiet, intimate, and deliberately low-key.
Book a first-floor Superior or Suite for frescoed ceilings — the second-floor Classic rooms are cozy but lose the historic drama
Why It Matters
Built inside the actual home of Carlo Lorenzini (author of Pinocchio), with first-floor suites occupying the former dining room and ballroom of the Palazzo Ginori. The annual ART•ISAN residency program brings master Florentine artisans and international artists together on-site, producing limited-edition objects — including a collaboration with Arno Studio for a linen kimono — making the hotel part art gallery, part cultural incubator.
Casa G. Firenze occupies the historic Palazzo Ginori on Via Rondinelli, steps from the Duomo and Santa Maria Novella. The noble Ginori family — yes, the porcelain dynasty — owned this palazzo for centuries, and it later became the home of Carlo Lorenzini, who wrote Pinocchio here. Restored in 2022 by architect Cecilia Pantaleo, the property now runs as a 15-room boutique hotel that genuinely feels like staying in someone's very well-appointed Florentine apartment. No restaurant, no gym, no pool — but a 24-hour honesty bar, two plant-filled patios, frescoed ceilings on the first floor, and a breakfast room lined with original Ginori porcelain.
Where You'll Stay
5 room types available
Classic
On the second floor, these are the most intimate rooms in the hotel. Each one has its own distinct personality through textiles and decor — some lean green, some deep red. Bathrooms are fitted with hand-crafted tile work and marble showers. Tight on space but heavy on atmosphere.
Double · 15 sqm
Cozy
The smallest room in the house — 12 sqm, so genuinely compact. But it gets the same care as everything else: a French bed with a good mattress, antique pieces, and a rooftop view over the Florentine skyline. Solo travelers get the character without paying suite prices.
French bed · 12 sqmJunior Suite
Carved out of what was the Palazzo's original dining room. Two levels, high frescoed ceilings, and arch-shaped windows that fill the room with light. Armchairs, sofa, writing desk on one level; bathroom on another, done in fine green marble with a combined bathtub and shower. In-room breakfast is complimentary here.
Double · 35 sqmMaster Suite
The biggest room in the house — 40 sqm across two levels in what was the palazzo's ballroom. Three arc-shaped windows, frescoed ceilings that genuinely make you look up. Walking closet, sofas, armchairs, desk. The Carrara marble bathroom has a combined bathtub and shower. Complimentary in-room breakfast is standard.
Double · 40 sqmSuperior
The sweet spot for most guests — 25 sqm with room to breathe. Some have frescoed ceilings (first floor), others open onto a private garden. Mix of antique and vintage pieces, art collections on the walls, and bathrooms with shower; some also have bathtubs. Enough variety across the Superior category that it's worth asking which specific room you're getting.
Double · 25 sqmThe Property
Eat & Drink
2 venues on property
Restaurant
Spa & Wellness
Treatment Menu
On Property
How you'll actually spend your days.
Annual on-property program bringing Florentine master artisans and international artists together to collaborate. Past editions have included distilled spirits brands, textile artists, and limited-edition product collaborations. Transforms the hotel into a live creative laboratory.
Bicycles available to rent for exploring Florence's historic center.
Private food and wine tasting tour available Monday to Saturday across Florence and Tuscany. Advance booking required via Florence Attache.
A step-by-step extra virgin olive oil tasting experience with food pairing. Seasonal availability — confirm in advance.
Italian wine tasting class held in the hotel's lounge. A range of Italian wines with educational tasting notes and guidance.
Private hands-on pasta making class held in Casa G's own kitchen. Guests learn multiple pasta shapes and sizes.
Private cooking class focused on classic Tuscan regional dishes, held in Casa G's private kitchen.
Full-day private tour of Tuscany's most beautiful towns and medieval villages with a dedicated driver and licensed guide. Bookable through Florence Attache (info@florenceattache.com).
Licensed guides for private tours covering Florence's art, Medici history, modern art, the Uffizi Gallery, and the Accademia. Tailored to guest interest.
Full Tuscan countryside truffle hunt with dogs, followed by a truffle lunch. Seasonal — confirm availability when booking.
Amenities & Practical Info
The details that matter for planning.
Elevator available within the property.
Property-wide free WiFi, no password required.
Self-service bar in the living room with wines, spirits, tea, and coffee available around the clock. Guests settle on departure.
Buffet breakfast served daily 8am–10:30am in two dedicated breakfast rooms. Options include continental, Italian, gluten-free, fresh pastries, warm dishes, and fruit.
Two plant-filled patios accessible to all guests during daylight hours. Quiet zones decorated with exotic plants and soft lighting.
There is no swimming pool on-site.
No on-site fitness center. A private external fitness studio can be arranged through the concierge.
Air conditioning throughout all rooms and common areas.
Available on request through reception.
Guests receive a personal door code via email before arrival, allowing access to the property at any time — no front desk required. Reception is staffed 8am–4pm.
Available 8am–4pm to arrange transfers, tours, custom itineraries, and experiences. Operated in partnership with Florence Attache.
Secure luggage storage accessible via personal code — guests can drop or collect bags even outside staffed hours.
All cleaning products used throughout the property have low environmental impact.
Property is inside the ZTL restricted traffic zone. An accredited car park is located nearby at additional cost. No on-site parking.
BUILD YOUR CASA G FIRENZE PLAN
Rooms, dining, spa, and resort experiences — organized into one trip plan.
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