Charlotte Street Hotel
Literary-artsy boutique. Think Bloomsbury Group energy — witty, colourful, and slightly eccentric. A media crowd from the nearby ad agencies (Saatchi & Saatchi is literally up the street) mixes with theatre-goers and design-conscious travellers. The sage-green exterior with striped awnings signals exactly what's inside.
Book a Deluxe Junior Suite on Charlotte Street for the street-level people-watching terrace access in summer
Why It Matters
One of the hotels that broke London's 1990s minimalism addiction and proved that personality and colour could drive serious luxury. Holds a One Michelin Key (2025). The drawing room and library — both hung with original Bloomsbury Group art and centred on French sandstone fireplaces — function as genuinely lovely communal spaces, not just decorative afterthoughts. The 75-seat private cinema is rare for a 52-room hotel.
Charlotte Street Hotel is Firmdale's Bloomsbury-themed boutique in Fitzrovia, a quiet pocket of central London wedged between the chaos of Soho and the Georgian calm of Bloomsbury. Kit Kemp's signature design is everywhere — bold colour, original 20th-century art by Vanessa Bell, Duncan Grant and Roger Fry, pattern-clashing fabrics that somehow work together. The hotel holds a One Michelin Key (2025) and 52 individually designed rooms; no two are the same.
Where You'll Stay
12 room types available
Accessible Deluxe Junior Suite
On the first floor, overlooking Charlotte Street. Designed with accessibility in mind: wide doorways, ergonomic lever taps, easy-access plug sockets and TV/WiFi controls. Walk-in shower rather than a separate bathtub. Sofa bed available.
King (twin on request)
Deluxe Junior Suite
Faces Charlotte Street — you get the buzz of the neighbourhood through the window. Same generous layout as the Luxury Junior Suite, with a sitting area, separate bathtub and walk-in shower. Sofa bed available for a third guest.
King (twin on request)
Deluxe Room
The most popular guest-room category. Playful, fresh English styling with king beds that convert to twins. Bathrooms in granite and oak, most with walk-in shower and two basins. Seating area with sofa and armchairs. Rollaway bed available on request. Children's cots can be accommodated.
King (twin on request) · 29 sqmLoft Suite
Two floors — enter into a drawing room, then climb to the bedroom above. The split-level layout gives a genuine sense of home rather than hotel room. Each Loft Suite is individually designed with an emphasis on storytelling through colour and fabric. Oak and granite bathroom with separate walk-in shower and two basins.
King · 43 sqmLuxury Junior Suite
Overlooks the rooftops of Fitzrovia rather than the street, which makes them quieter. Separate sitting area with sofa and armchairs. Bathrooms have both a walk-in shower and a separate bathtub, plus two basins. Sofa bed available — good for a small family.
King (twin on request)Luxury Room
A step up in size from Superior Rooms. King or queen beds, or convertible to twin on request. Granite and oak bathrooms, many with walk-in shower and two basins. Each room is individually designed — no matching neighbours.
Queen or King · 24 sqmOne Bedroom Virginia Woolf Suite
Named for the Bloomsbury Group's most famous novelist, who lived just a few streets away. These are the hotel's headline one-bedroom suites — open-plan living and dining area plus a separate king bedroom. Oak and granite bathrooms have a bathtub, walk-in shower and two basins. Headline suite perks include flowers, champagne, MacBook/laptop use, unpacking service, pressing on arrival, and daily English breakfast.
King (twin on request) · 65 sqmPenthouse Suite
The top floor, with views across the London skyline. Apartment-style open plan — drawing room, bedroom with king bed, and a serious bathroom with a walk-in shower/steam room, two basins and a flat-screen TV in the bathroom. The highest room in the building and one of the more private experiences in the hotel.
King (twin on request) · 65 sqmSuperior Loft Suite
The larger version of the Loft Suite, inspired by relaxed warehouse living. Bedroom upstairs with king bed, drawing room below. Individually designed with unique colour and fabric choices — richly detailed wallpaper murals and shelves stacked with books in some. Oak and granite bathroom with walk-in shower and two basins.
King · 46 sqmSuperior Room
The entry-level rooms, and still individually designed in Kit Kemp's signature style. Queen beds, a writing desk, and granite-and-oak bathrooms — most with walk-in shower. Compact, but the design makes them feel considered rather than cramped. Flat-screen TV with Chromecast and Bose Bluetooth speaker.
Queen · 20 sqmTwo Bedroom Loft Suite
A two-floor suite for serious space. Lower level has a drawing room and an adjacent king bedroom with ensuite shower room; upper level has a second king bedroom and bathroom. Individually designed with a richly detailed wallpaper mural, book-lined shelves, and the signature colour-forward Firmdale aesthetic throughout.
Two King Beds (twin on request)Two Bedroom Suite
An elegant suite in relaxed modern English style. Two spacious king bedrooms, an open-plan drawing room, two full oak and granite bathrooms with bathtubs and walk-in showers, plus a powder room. Sofa beds in the drawing room for extra guests. Good option for families or two couples travelling together.
Two King Beds (twin on request)The Property
Eat & Drink
1 venue on property
Restaurant
Spa & Wellness
Treatment Menu
On Property
How you'll actually spend your days.
Traditional afternoon tea served in the Drawing Room or Oscar restaurant. Finger sandwiches, scotch eggs, Victoria sponge, scones with clotted cream. £48 per person with a glass of English sparkling wine. Also available as a gluten-free, dairy-free, vegan or vegetarian version.
Every Saturday and Sunday, Oscar runs an all-day brunch with British twists on classic dishes. Think lobster toasted crumpets, the McOscar muffin, shakshuka, and Bloody Marys. Runs 11am–4:45pm.
The hotel regularly hosts author talks and book salons — a fitting nod to its Bloomsbury Group heritage. Events feature internationally known authors in conversation. Ticketed and bookable through the hotel's What's On calendar.
Regular screenings in the hotel's 75-seat private cinema in the basement. A mix of new releases, award-winning films and beloved classics. The Sunday Movie Night package bundles a film with a 3-course dinner, a glass of champagne and breakfast. Film listings change regularly — check the What's On calendar.
Amenities & Practical Info
The details that matter for planning.
Multiple flexible event spaces including the Vanessa Bell Room (up to 75 for a reception, 32 for private dining, 24 boardroom; £180/hr or £780 full day). The Dora Carrington Room is available for smaller gatherings. All spaces have AV equipment, high-speed WiFi with VPN compatibility, and full air conditioning.
Complimentary high-speed WiFi throughout the hotel, including all guest rooms.
Shared DVD library available to guests. All rooms have DVD players.
75-seat state-of-the-art cinema in the basement. Used for Firmdale Film Club screenings and available for private hire. Comfortable seating, excellent sound and visuals.
Fully equipped gym with cardiovascular equipment and free weights. Be warned: multiple guest reviews describe it as small — 'an afterthought' — for a hotel of this calibre. Fine for a quick workout, not suitable if fitness training is a priority of your stay.
A proper sitting room hung with original art by Bloomsbury Group artists — Vanessa Bell, Duncan Grant and Roger Fry. French sandstone fireplace, comfortable seating. Open for afternoon tea, drinks and informal meetings. Guests only.
Wood-panelled library adjacent to the Drawing Room. Also has a French sandstone fireplace and is hung with original period art. Honesty bar available — serve yourself and the charge goes on checkout.
Self-serve drinks in the Library. Help yourself to whatever you like — the charge is added to your bill on checkout. A charming, trusting touch.
Dedicated concierge team. Contact: +44 (0)20 7980 1004 / concierge@charlottestreethotel.com
Daily evening turndown service in all rooms.
Full in-room dining available around the clock.
Very limited on-site parking available by reservation at £70 per day. Must be pre-arranged — do not assume availability.
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