Ham Yard Hotel
Bold, maximalist boutique luxury. Kit Kemp's signature look — clashing prints, eclectic antiques, custom textiles, and vast Crittall-style windows — is on full display here. The vibe is creative Soho-meets-West End: arty, sociable, and just a bit theatrical. Film and theatre industry types are regulars, and the bar backs it up.
Request a room on a higher floor — rooms directly above the terrace can pick up noise in the evenings
Why It Matters
Two Michelin Keys (2024 and 2025), Two AA Rosettes for culinary excellence, and named in The Times' 50 Best Places to Stay in the UK (2026). It's also the most complete self-contained property in the Firmdale portfolio: a bowling alley, a spa with a nail bar, a working theatre, rooftop terraces with beehives, 13 independent boutique shops on the ground floor, and a hotel library with a proper Honesty Bar.
Ham Yard Hotel is Firmdale's biggest and most ambitious London project — a ground-up transformation of a ¾-acre Soho side street into what founders Kit and Tim Kemp call an 'urban village.' The result: 91 individually designed rooms, 24 luxury residences, a restaurant with a sun-trapped courtyard, a nail bar, a 190-seat theatre, and a 1950s Texan bowling alley in the basement. All of it sits scarcely 100 yards from Piccadilly Circus, yet feels like a different world entirely.
Where You'll Stay
9 room types available
Deluxe Junior Snug Suite
A distinctive layout featuring a king bedroom with a large headboard alongside a reading alcove with double sliding doors opening to a sofa, bookshelves and a writing desk with a mannequin — very much Kit Kemp doing Kit Kemp things.
KingDeluxe Junior Suite
Individually designed with floor-to-ceiling warehouse-style windows and courtyard or street-facing views. Spacious, with a king bed, sitting area, and writing desk. Granite and oak bathrooms with double basins, separate walk-in shower, and a deep bathtub with an in-bath TV.
King (convertible to twin)Deluxe Room
Spacious individually designed rooms with floor-to-ceiling windows and views over the courtyard or London skyline. Granite and oak bathrooms, most featuring double basins and a deep bathtub as well as a walk-in shower. Sofa bed available for an extra guest.
King (convertible to twin)Deluxe Two Bedroom Residence
Located on the third or fourth floors, these are genuinely apartment-scale spaces. Sleek Boffi kitchens, oak flooring, floor-to-ceiling windows, two king bedrooms with marble and oak en suites, and a powder room. Some have private terraces or balconies with views over the courtyard or London skyline.
Two KingsDeluxe Two Bedroom Suite
Individually designed by Kit Kemp. Separate living room with oak floors, dining area, powder room, fully equipped Boffi kitchen, and a small balcony. Both bedrooms have king beds with marble and oak en suite bathrooms featuring double basins and deep bathtubs with TV.
Two KingsLuxury Room
Floor-to-ceiling warehouse-style windows overlooking either the leafy courtyard or the London skyline. Individually designed in Kit Kemp's signature style with a sitting area and writing desk. Granite and oak bathroom with a walk-in shower.
King (convertible to twin)One Bedroom Suite
Separate oak-floored living room and dining area with floor-to-ceiling windows, a powder room, and most feature a fully equipped Boffi kitchen. Marble and oak bathroom with double basins, deep bathtub with TV. Combining colour and pattern with understated luxury.
King (convertible to twin)Studio Residence
Oak-floored studio with a king bedroom area, elegant living space, fully equipped Boffi kitchen, and an en suite bathroom in marble and oak. Residents have full access to Ham Yard Hotel's facilities: 24-hour room service, concierge, gym, spa, and the guest-only rooftop terrace.
King
Two Bedroom Terrace Suite (Room 502)
The showpiece. Top-floor suite with floor-to-ceiling windows looking out over the city skyline, a vast private terrace for breakfast or evening drinks, and a generous living room and dining area. Marble bathrooms feature a walk-in shower, separate tub, and double basins. The suite in the Signature Stay offer, which includes a complimentary airport transfer.
Two Kings (convertible to twins)The Property
Eat & Drink
2 venues on property
Restaurant
Spa & Wellness
Treatment Menu
On Property
How you'll actually spend your days.
A genuine 1950s four-lane bowling alley imported from Texas, housed in the hotel's basement. The Croc has its own lounge and bar alongside the lanes, decorated in eclectic Kit Kemp style. Available to hotel guests and can be booked for private events.
A 190-seat state-of-the-art theatre and screening room available for private hire. The space features tangerine seats, electric-blue walls, and fuchsia silk curtains — classic Firmdale drama.
Thirteen independent boutiques dotted around the hotel's tree-filled pedestrian courtyard, open to both guests and the public. A low-key alternative to the crowds of Carnaby Street, a minute's walk away.
A cosy, curated library space for hotel guests with a self-serve Honesty Bar. A genuine retreat when the main bar gets busy — help yourself to a drink and log what you take.
A guest-only fourth-floor rooftop garden and terrace with views over Soho's jumbled rooftops. Features comfortable wicker and lime-green cushioned seating, a terrace bar, and two working beehives that supply the hotel with honey. Popular for evening drinks in summer.
A cocktail menu inspired by the hotel's art collection. Each drink is named after and inspired by a specific artwork found throughout the property — a neat way to explore the collection with a glass in hand.
The hotel's outdoor Oyster Cart returns to the courtyard from late May, operating Wednesday to Sunday. Golden Hour (5–6pm) offers half-price oysters — one of the better deals in Soho.
A weekly Sunday feast at Ham Yard Restaurant — sharing plates, endless sides, a dessert trolley, wine from magnums, and live jazz by The Ham Yard Players. One of the better Sunday lunches in central London.
Exclusive hire of the Soholistic Spa for groups of 6–10, with one 30-minute treatment per person, Champagne, and canapés. Available morning, afternoon, and evening. Perfect for birthdays, hen parties, and baby showers.
Amenities & Practical Info
The details that matter for planning.
Multiple flexible event rooms interconnected around a generous reception area. Easily configured as private dining rooms, corporate boardrooms, exhibition spaces, or press-day venues. Also includes the 190-seat theatre.
High-speed wireless and wired internet throughout the property, including all guest rooms.
Babysitting available on request (surcharge applies).
A well-equipped fitness centre with cardio machines (cross-trainers, treadmills) and personal training available. Monthly and annual memberships available. Also open to non-guests via membership.
A separate drawing room for hotel guests — available for afternoon tea, private dining, or quiet lounging. Doubles as an event space.
All rooms stocked with Rik Rak by Kit Kemp bath products — the brand's own luxury toiletry line.
All rooms are fully air conditioned.
All guest rooms feature a minibar.
Full 24-hour room service available to all hotel guests.
Complimentary newspapers available in the lobby.
Full concierge service available to all guests.
Dry cleaning and laundry service available to all guests.
Valet parking available. Note: no on-site car park — central London location. The restaurant does not offer parking.
Steam room accessible as part of Soholistic Spa day packages and included in spa facility access.
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