Hu. Hotel
Upscale boutique with a strong Memphis music and culture identity. Bold contemporary colors against cream and grey backdrops. A grand piano in the lobby, brass instrument paintings on walls, and Beale Street energy just blocks away.
Request a room on floor 15 or higher for bridge views — the Hernando DeSoto Bridge puts on a light show at the top and middle of every hour at sundown.
Why It Matters
The only major boutique hotel in Memphis set inside a landmark historic bank building. The underground vault gym is genuinely one of a kind. Hu. Roof is routinely cited as one of the best rooftop bars in America for its Mississippi River and Hernando de Soto Bridge views. Owned by Aparium Hotel Group, which has a track record of thoughtful adaptive reuse properties in mid-market American cities.
A 1905 Beaux-Arts bank building turned 110-room boutique hotel in the heart of downtown Memphis. The former Tennessee Trust Bank building — one of the city's first skyscrapers — keeps its heritage front and center: ornate tiled floors in the foyer, double-height lobby windows, and a fitness center set inside the original underground bank vault. Named after Hugh 'Hu.' Lawson White Brinkley, a larger-than-life Memphian who was equal parts businessman and wellness pioneer, the hotel leans into that character with bold colors, music-themed decor, and album covers in the elevators.
Where You'll Stay
8 room types available
King Deluxe
A step up from the standard king with noticeably more floor space. Same features, just room to actually stretch out. Good middle ground between the entry rooms and the suites.
King
King Guestroom
Entry-level king room with a clean modern look. Not big, but functional. Good for a quick Memphis stop or a business trip where the room is more a place to sleep than a destination.
King
King Junior River View Suite
On an upper floor with expansive views of the Mississippi River and the Hernando DeSoto Bridge. Separate living and sleeping spaces, wet bar. This is the sweet spot if the view is the point — you get river views without going all the way to the top-tier suite.
King
King Junior Suite
A genuinely spacious junior suite with a separate living area and wet bar. Good for those who want room to spread out without going all the way to a full one-bedroom configuration.
King
King One Bedroom Suite
Natural light fills this 600 sq ft suite. Separate living room with lots of seating and a spacious work desk, plus a wet bar. ADA-accessible versions available. Good middle ground between the junior suite and the top-tier superior.
King
King Superior One Bedroom Suite
The largest room in the hotel at 852 sq ft. River views, a separate bedroom and living room, wet bar. This is what you book when you want the full Memphis splurge — Italian linens, a proper living space, and the Mississippi outside the window.
King
One Queen Guestroom
The smallest room in the hotel — compact but clean and well-designed. Good choice for solo travelers or couples who plan to spend most of their time out exploring. Has a spacious bathroom despite the limited overall footprint.
Queen
Two Double Guestroom
Surprisingly spacious at 520 sq ft — one of the better value options for groups or families. Two double beds, a sofa, and a desk. ADA-compliant versions are available with roll-in shower and grab bars.
Two DoublesThe Property
Eat & Drink
2 venues on property
Restaurant
Spa & Wellness
Treatment Menu
On Property
How you'll actually spend your days.
The hotel's gym is set inside the original underground bank vault from 1905 — easily the most interesting place in Memphis to do cardio. Full fitness equipment available 24 hours.
The rooftop hosts DJ nights on a rotating basis (reported as every other Friday) and occasional live music. Check the hotel's events calendar or Instagram for current programming.
Over 2,000 sq ft of flexible indoor/outdoor meeting and event space, including a ballroom, mezzanine, and two boardrooms. The hotel actively hosts weddings, corporate events, and private dining. The rooftop can also be taken over for private events.
The Hernando DeSoto Bridge's #mightylights display is visible directly from Hu. Roof. The show runs at the top and middle of every hour at sundown, making sunset at the rooftop bar a legitimate event.
Amenities & Practical Info
The details that matter for planning.
Conference space and business center available. Over 2,000 sq ft of flexible meeting space including ballroom, mezzanine, and two permanent boardrooms.
Daily breakfast buffet served 7–10am. Approximately $15.99 per adult, $10 per child. Includes cold and hot options — juice, yogurt, bagels, pastries, waffles, eggs, sausage, and potatoes.
24-hour fitness center located in the original 1905 underground bank vault. Full equipment available.
Year-round 1,000 sq ft rooftop bar with indoor and outdoor seating. Open to hotel guests and the public.
Concierge available to help with local recommendations, event tickets, and travel logistics.
Aparium Hotel Group gift cards available for purchase.
Dogs of any size welcome (up to 2 per reservation). $75 per pet per stay fee. Guests with pets are assigned to rooms on floors 5 and 11. No pool nearby but a park is one block away.
Hu. Hotel does not have a swimming pool.
Electronic in-room safe in all room types.
Refrigerator included in all guestrooms.
High-speed complimentary wireless internet access throughout all rooms and public areas.
Hotel has partnered with Metro 67 Parking Garage at the corner of Front St and Madison St. Hotel rate is $22/night with unlimited in/out privileges. Must register license plate with front desk within 15 minutes of parking.
BUILD YOUR HU. HOTEL PLAN
Rooms, dining, spa, and resort experiences — organized into one trip plan.
Start Planning