IZZA Marrakech
Bohemian luxury with a serious art-world edge. The whole place is inspired by the 1960s–70s counterculture scene that made Marrakech magnetic — think Bill Willis's hedonistic salons and socialite dinner parties, but updated with NFT prints on digital frames and a Peloton in the gym. Equal parts intimate riad and contemporary gallery. Never stuffy; always curated.
Always book direct at book.izza.com — you get airport transfer on arrival plus a choice of 45-minute hammam or cocktail that OTA bookings don't include
Why It Matters
Michelin Key winner hosting the Museum in the Medina (MITM), a £5M+ art collection of 300+ works spanning Moroccan masters, Sebastião Salgado NFTs, Refik Anadol AI pieces and Tyler Hobbs generative prints. Seven historic riads knitted together give the property a spatial scale — five staircases, three courtyards, panoramic rooftop terraces — that no other Medina boutique can match.
IZZA is seven interconnected historic riads merged into a single 14-room hotel that doubles as a functioning contemporary art institution. The rooms are named after bohemian icons who once lived in or frequented Marrakech — Jack Kerouac, Grace Jones, Yves Saint-Laurent, Allen Ginsberg, Marianne Faithfull — and the interiors are layered with zellige, tadelakt and arabesque plasterwork hand-crafted by local artisans. Over 300 curated artworks hang throughout, spanning Moroccan photography, printed NFTs and AI-generative pieces, in what is billed as one of the world's largest physical exhibitions of digital art. It opened in 2023, earned the Michelin Key in 2024, and shows up consistently in Condé Nast Traveller, Vogue and Forbes best-of lists.
Where You'll Stay
14 room types available
Allen
Inspired by Beat poet Allen Ginsberg's simple way of life, this first-floor room sits just beyond the library. An exposed hardwood-beam ceiling stretches to meet a towering cobalt blue bedhead over a grey-blue hexagonal terracotta tiled floor with hand-cut zellige border inlay. Can connect to the adjoining Leila room for family or group bookings.
Double
Brion
Inspired by avant-garde Beat Generation artist and writer Brion Gysin. A sophisticated space with shared courtyard access that reflects an experimental, creative spirit.
Double
Cecil
One of three rooms positioned high above the 10m lap pool. A pleasingly square bedroom with an elegantly pitched ceiling, shimmering taupe zellige floor, built-in Moroccan hardwood wardrobes along one wall, and three large shuttered windows with a writing desk below.
Double
Christina
Inspired by Christine Alaoui's love of Marrakech. Sits on the first floor directly above Bill's Bar — good position for those who want to be close to the social heart of the property.
Double
Grace
Inspired by Grace Jones. The room's daring spirit shows in a Parisian custom-made textile and hardwood bedhead, bespoke taupe floor tiles with hand-cut zellige border inlay. The bathroom is a standout: an extravagant copper roll-top bath plus a private séjour sitting area.
Double
Izza
The most private and spacious option — a double-storey apartment named after the ancient Berber woman whose home originally stood on this site. Has its own private courtyard and fountain, open-plan living with mid-century furnishings, a library, a galleried kitchen, and direct access to the main rooftop terrace. Sleeps up to three. This is the one to book if you want to feel like you live here.
Double
Jack
Inspired by Jack Kerouac. Sleek and laid-back with custom-made jade green terracotta tiles in a herringbone set with hand-laid zellige borders. On-the-road cool meets Moroccan craft.
Double
Leila
Named after Franco-Moroccan photographer and activist Leila Alaoui. Sky blue and dove grey zellige floor tiles, opal blue bed coverings, and a dove grey tadelakt wet room with a stepped bath, separate walk-in rain shower and vanity WC. Connects to the Allen room.
DoubleMarella
Inspired by Italian socialite and style icon Marella Agnelli. A large corner room with Moroccan hardwood shuttered windows, elegant Italian lighting, and a palette of taupe, ivory and earthy tones. Connects to the Paul room.
DoubleMarianne
Inspired by Marianne Faithfull. Features a private terrace overlooking the central courtyard, reached via a spiralling staircase. Popular for romance — the private outdoor space sets it apart from most rooms at this price point in the Medina.
DoublePaul
Named after composer and author Paul Bowles, this luxurious room has an outdoor terrace and is noted for sophisticated design and thoughtful details. Can connect with the Marella room.
DoublePierre
A quiet, considered room capturing the spirit of Pierre Bergé, long-term partner of Yves Saint-Laurent. Bespoke Moroccan details, contemporary comforts, and pool courtyard access.
DoubleTalitha
Inspired by the free-spirited Talitha Getty. A well-proportioned first-floor bedroom with an olive green textile-covered double bed, a decorative arabesque wall arch above the bedhead, and hand-carved plaster ceiling bands.
DoubleYves
Named after Yves Saint-Laurent and sitting at the top of the property, this suite sleeps up to three and looks down over the elegant swimming pool. The highest and most elevated room in the property, with birdsong for an alarm clock.
DoubleThe Property
Eat & Drink
3 venues on property
Restaurant
Spa & Wellness
Treatment Menu
On Property
How you'll actually spend your days.
One of the best-equipped gyms in the Medina. Includes a Tonal Smart Gym system, a Peloton treadmill (a first for Marrakech), and free weights. Shares space with rotating artworks from the Museum in the Medina.
Full traditional hammam sequence: dry heat, steam, exfoliation with kessa glove and argan paste, ghassoul clay wrap, optional massage and aromatherapy. Treatments use organic ingredients from Ourika Valley cooperatives. Hammam available on request with 2 hours' notice. Spa open 10am–8pm daily.
A curated library adjacent to the Allen room, featuring a replica of Bill Willis's own fireplace. Guests can swap books and use it as a reading retreat between souk sessions.
The sprawling rooftop terrace is entwined with ancient vines and features day beds, potted rose terracotta, cactus and lemon trees. Panoramic views across the Medina rooftops. Three courtyards below include a 10m heated lap pool, a foot-bath pool and a wall-fountain courtyard. Cocktails from Bill's Bar delivered to the pool or terrace.
The hotel's city guide (notably guide Mustafa) accompanies guests on their first Medina outing to orient them in the narrow streets and point out the best souk routes, local eateries and neighbourhood landmarks. Good for first-time visitors who find the Medina's layout disorienting.
IZZA hosts over 300 curated artworks throughout guest rooms and public spaces, including printed NFTs by Refik Anadol, Tyler Hobbs and Matt Deslauriers, Moroccan photography by Leila Alaoui and Hassan Hajjaj, and digital portraits by Yatreda. The in-house curator offers private tours explaining each piece's backstory and connection to the 'freedom seeker' narrative. The museum is also accessible to non-guests by appointment.
Amenities & Practical Info
The details that matter for planning.
Dedicated tearoom for traditional mint tea service and afternoon drinks.
Bespoke IZZA bath products made with organic ingredients from the Ourika Valley. Egyptian cotton bathrobes and babouche slippers included.
Curated book collection with a replica of Bill Willis's own fireplace. Book swap available.
In the largest of the three courtyards. Heated and open year-round.
One in a secondary courtyard, one on the rooftop. Smaller and more private than the main lap pool.
High-end Moroccan crafts and fashion items. Good for design-quality souvenirs without trawling the souks.
Front desk arranges tour guides, day-trip cars, restaurant reservations at other Marrakech restaurants, and city guide services.
Complimentary airport transfer on arrival included with direct bookings at book.izza.com.
Tonal Smart Gym, Peloton treadmill and free weights. First Peloton treadmill in Marrakech.
Traditional Moroccan hammam available on request with 2 hours' notice. Open to hotel guests and, upon arrangement, non-guests.
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