Sanderson
Surrealist boutique chic — Philippe Starck's signature wit applied at full volume. Think white-on-white interiors with punchy theatrical details. Social and buzzy rather than quiet and contemplative.
Book direct for VIP suite perks: 20% off F&B, complimentary minibar (non-alcoholic), Dyson styling tools, and dedicated concierge
Why It Matters
One of the original Schrager/Starck design hotels that defined a new category of boutique luxury. The building itself is listed, and the Mad Hatters Afternoon Tea has achieved genuine London landmark status. Still the go-to address for design-conscious visitors who want to be in the middle of everything.
A 1950s listed modernist building — once the HQ of Arthur Sanderson & Sons, the wallpaper empire — transformed by Philippe Starck and Ian Schrager into one of London's most theatrical boutique hotels. The facade is blunt, the interior is anything but: sheer curtains, lip-shaped sofas, and eye-printed bar stools deliver a surreal Cocteau-esque world. Rooms are designed with a playful baroque-meets-modern language, and the Mad Hatters Afternoon Tea has become one of London's most recognisable experiences. But be honest: parts of the hotel are showing their age, particularly the corridors and public areas.
Where You'll Stay
8 room types available
Deluxe
The most spacious standard room category at 41 sqm. King sleigh bed and — the standout upgrade — a free-standing bath. Contemporary, lavish, genuinely roomy by central London standards.
King · 41 sqm
Loft Double Double
Entry-level suite territory. Two double beds, free-standing bath, 48 sqm. Works well for families or two couples. Airy and spacious with the whimsical Starck design language carried through.
2 Double Beds · 48 sqmLoft Suite
The core suite offering at Sanderson. 49 sqm with a proper living area — sofa, armchair, table — floor-to-ceiling windows, and a king sleigh bed. The Dyson Multistyler and Airwrap are waiting for you on arrival alongside a complimentary minibar (non-alcoholic).
King · 49 sqmLoft Suite Terrace
Slightly smaller than the Loft Suite at 37 sqm, but the private furnished outdoor terrace makes it special. Rare to get proper private outdoor space in Fitzrovia. King sleigh bed, free-standing bath, separate shower. Great for warmer months.
King · 37 sqmPenthouse
Occupies the entire top floor at 153 sqm with its own separate lift access. Two bedrooms, but the real talking point is the design: no interior walls — the bathroom and dressing room are encased in a floor-to-ceiling glass box wrapped in sheer curtains. Custom furnishings including a handwoven rug inspired by a 15th-century Filippino Lippi painting. Silver-leaf sleigh beds, kitchenette, and a clear view of the London Eye. Wildly theatrical.
King + Queen · 153 sqm
Standard
The entry-level room, and small by London boutique standards. Queen bed, baroque-meets-modern aesthetic with Starck's design fingerprints: sheer curtains, marble and gold bathroom fittings. MALIN+GOETZ toiletries, Lavazza machine, 300-thread-count cotton linen. City views.
Queen · 27 sqmSuperior
A step up in space and bedding — king-sized bed, same whimsical design aesthetic as the Standard. Good for couples who want a bit more breathing room without jumping to a suite.
King · 32 sqm
Superior Double Double
Two double beds, sleeps four. The pick for small groups or families who want to share without stacking up on rollaway beds. Slightly larger than the Superior at 33 sqm.
2 Double Beds · 33 sqmThe Property
Eat & Drink
4 venues on property
Restaurant
Spa & Wellness
Treatment Menu
On Property
How you'll actually spend your days.
A distinctive events and entertainment space featuring a purple pool table and stained glass windows. Used for private dining and events, also available as a social space.
A Japanese-influenced walled courtyard featuring flowers, fountains, a large bonsai, and mosaic features. Used for Mad Hatters Afternoon Tea and al fresco dining from The Restaurant.
First-floor gym with modern cardio machines, free weights, and video screens. Complimentary access for all hotel guests. Open 24 hours.
Alice in Wonderland-inspired themed afternoon tea, served daily 12:30pm–7pm. One of London's most recognisable themed tea experiences. Bookable by non-guests too.
Private dining options across several spaces including the Billiards Room and The Apartment (first-floor meeting space). The hotel also holds a civil ceremony licence, making it a wedding venue.
Amenities & Practical Info
The details that matter for planning.
The hotel holds a licence for civil wedding ceremonies.
Babysitting available at surcharge, on request.
First-floor fitness centre with modern equipment, cardio machines, free weights, and video screens.
No pool on property.
Dogs explicitly welcomed — not just allowed. No pool on property.
Dry cleaning, pressing, and shoe shining complimentary for suite guests. Available at a fee for all guests.
24-hour concierge. Suite guests receive a dedicated personal concierge.
Valet parking available at a fee. No self-park on-site.
BUILD YOUR SANDERSON PLAN
Rooms, dining, spa, and resort experiences — organized into one trip plan.
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