Shinola Hotel
Design-forward, craftsmanship-obsessed, industrial-heritage boutique. Feels more like a well-curated Detroit social club than a standard hotel. Mid-century modern aesthetics throughout, with commissioned art and intentional local touches at every turn.
Book direct through shinolahotel.com for the best rates and direct access to promo codes.
Why It Matters
Awarded a Michelin Key in 2024 and 2025. Developed by Bedrock Detroit as a flagship piece of the city's downtown revitalization. The F&B program from award-winning Chef Andrew Carmellini (NoHo Hospitality Group) is a genuine destination — especially San Morello. The Shinola brand DNA runs deep: watches to borrow, turntables in rooms, branded bathrobes. Evening Bar won the Independent Lodging Congress award for best bar in 2025.
Shinola Hotel is a 129-room boutique hotel on Woodward Avenue, built across five buildings — two of them fully restored historic structures. The watchmaker brand behind it brought in Gachot Studios, Kraemer Design Group, and New York's NoHo Hospitality Group to pull the whole thing off. The result is mid-century modern interiors loaded with Shinola-branded touches: custom mattresses, Bluetooth speakers, and in select rooms, an actual turntable. It's a hotel that functions as a neighborhood anchor — the 16,000 sq ft of dining, retail, and entertainment space in and around Parker's Alley means the property draws as many Detroiters as it does overnight guests.
Where You'll Stay
17 room types available
Alcove King
Urban loft living with atelier windows facing Detroit's eastern skyline. At 410 sq ft, the views are the real feature here — best appreciated from the bed. Good choice for a romantic getaway.
1 KingArgonite Penthouse
1,000 sq ft built for celebrating and entertaining. The Argonite Penthouse has terrace access, a full bathroom suite, separate dining area, and everything you'd expect at this level.
1 KingAttic Suite
860–905 sq ft designed as an urban sanctuary with separate living, dining, and sleeping quarters. One of two Attic Suites — each has its own distinct layout. Digital Detox eligible.
1 KingBedrock Penthouse
The hotel's most beloved penthouse at 1,000 sq ft, perched atop Woodward Avenue. Vestibule entry, terrace, full bedroom suite, dining area, and all the penthouse perks. Named after the hotel's developer, Bedrock Detroit.
1 KingCass King
A step into proper suite territory at 430–580 sq ft. The Cass King leans into the historic character of the property while delivering contemporary luxury and a spacious, residential feel.
1 KingCass King One Bedroom
Designed for total privacy with a dedicated living area separate from the bedroom. 570 sq ft. Good pick for anyone wanting to actually live in the space rather than just sleep in it.
1 KingCass King Terrace
A split-level room in the historic Singer Building — one of the most architecturally interesting rooms in the hotel. Contemporary luxury meets industrial heritage, with a shared terrace. 550 sq ft.
1 KingDen King
330–425 sq ft with unique room configurations that give each Den King its own distinct character. More space than the Study rooms and the same full amenity set. Good step-up option without going full suite.
1 KingDen King Terrace
The Den King with the bonus of a shared terrace overlooking Woodward Avenue. French doors open directly onto it. At 375 sq ft, it's one of the more atmospheric mid-tier options.
1 KingGallery King
568–662 sq ft with a residential feel, city views, and natural light. The Gallery King has the kind of open, airy layout that makes you want to stay in rather than explore. Multiple room configurations available.
1 KingHideout Penthouse
860 sq ft of total privacy with distinct areas for dining, relaxing, and sleeping. Features a cozy outdoor space, fireplace, and a Shinola turntable. Shinola watch lending eligible.
1 KingLoft King
697–739 sq ft with city views, natural light, and a proper residential layout. One of the larger non-penthouse options. Expect the same full amenity package as all other rooms.
1 KingRunwell Penthouse
Named after Shinola's very first watch, the Runwell Penthouse at 980 sq ft is an homage to the brand's origins. Terrace access, separate living areas, and the full suite of penthouse amenities.
1 KingStudy King
Same footprint as the Study Queen but with a king bed and slightly more room to stretch out. 275–325 sq ft. Ideal for solo travelers or couples who want a comfortable base without paying for extra square footage.
1 KingStudy King Terrace
Study King comfort with the addition of a private outdoor terrace perched above the city streets. At 315 sq ft, it's not huge inside, but the terrace gives it real breathing room.
1 KingStudy Queen
The entry-level room and the quintessential downtown Detroit stay. Compact at 275–325 sq ft, but well-designed with custom fixtures, Shinola Bluetooth speaker, Italian cotton sheets, and Rayl's bath amenities. Sleeps 2.
1 QueenThe Canfield
800 sq ft with 20-foot ceilings and atelier windows — genuinely dramatic. The Canfield has a cozy fireplace, wet bar, and the kind of proportions that make it feel like a proper apartment. Digital Detox eligible.
1 KingThe Property
Eat & Drink
7 venues on property
Restaurant
On Property
How you'll actually spend your days.
Open around the clock with free weights, mats, and top-tier equipment including Peloton bikes. No booking required — just show up.
Hotel guests receive complimentary admission to the Detroit Institute of Arts, located on Woodward Avenue in the city's cultural corridor. One of the best encyclopedic art museums in the country.
A curated screen-free stay add-on for premium suites and penthouses. Stow your phone in a Shinola-branded vault, then lean into analog entertainment: turntable with full vinyl library, curated board games, book collection, a Camp Snap camera to keep, and a Shinola journal with writing prompts. Available in The Canfield, Attic Suite, and all penthouses. Must be reserved 7 days prior to arrival.
A curated art collection displayed throughout the hotel, including a commissioned Nick Cave Tondo piece. More gallery than hotel corridor in several spaces.
Periodic live jazz performances held in the hotel's Living Room lounge. A low-key, soulful experience in a genuinely nice setting.
An on-site shopping district built into the hotel's footprint, with local Detroit makers and retailers. Includes Bon Bon Bon chocolate shop (10% off + free bon tasting for hotel guests) and The Lip Bar beauty bar (15% off for guests). The Shinola store itself offers hotel guests 15% off a single purchase.
Access to over 7,000 newspapers and magazine publications including the New York Times throughout your stay.
Borrow a Shinola bicycle from the fitness center to explore the city. Complimentary for guests.
Borrow a premium Shinola timepiece from the hotel's curated collection for the duration of your stay. Available exclusively for guests in suite and penthouse room categories. A genuinely distinctive perk you won't find anywhere else.
Shuffleboard, foosball, and tap tables at the on-site American beer hall. Hotel guests receive one complimentary draft beer token. Open to the public Wed–Sun.
Amenities & Practical Info
The details that matter for planning.
A fireplace-anchored Living Room lobby with a curated book collection available to guests.
Free high-speed Wi-Fi throughout the property and in all guest rooms.
$30+tax per room per night. Covers welcome cocktail on arrival, continental breakfast for two at San Morello, draft beer token at The Brakeman, complimentary DIA admission, 10% off San Morello dining, 15% off Shinola store purchases, discounts at Bon Bon Bon and The Lip Bar, and Pressreader access.
Always open. Includes free weights, mats, and Peloton bikes.
Bath products from local Detroit brand Rayl's in every bathroom.
Shinola-branded bathrobes in every room.
Complimentary in-room coffee and tea setup in every room.
Smart streaming via Chromecast and Apple TV in every room, plus HDTV with premium channels.
Available in select rooms.
Available in select rooms and penthouses, plus full vinyl library access.
Multiple event spaces including a boardroom, ballroom, and conservatory for meetings, celebrations, and private events.
Up to two dogs with no weight or breed restrictions. $125+tax fee per stay. Includes pet beds, bowls, pet terrace access, and pup-approved amenities.
On-site laundry and dry cleaning services available.
24-hour concierge for reservations, transportation, and city recommendations.
Around-the-clock valet service. Fee approximately $50/night.
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