Villa Medici
Historic Italian palazzo with a contemporary edit — grand public spaces, modern-leaning guest rooms, and the occasional Empire-style flourish in the upper suites. Live piano in the bar, a famously celebrity-studded guest book, and a poolside scene that feels more Côte d'Azur than central Tuscany.
Book a Florence Suite or higher for the terrace — the 5th-floor Jacuzzi views of the city are the property's best-kept open secret
Why It Matters
One of Florence's oldest luxury hotels (opened 1958 by Count Ernesto Bocca), with a guest list including Liza Minnelli, David Bowie, George Clooney, and Kate Moss. The Royal Suite salon is listed and protected by the Fine Arts Authority. The garden pool is genuinely unusual for a hotel this central in Florence. Harry's Bar Firenze — a Florentine institution since 1953 — now operates two venues on property.
An early 19th-century palazzo — the first property in the Sina Hotels portfolio — sitting just west of Florence's historic core. The location is the whole pitch: close enough to the Duomo and Uffizi that you can walk, but one or two blocks removed from the worst of the tourist scrum. Inside, contemporary art by Marco Lanza hangs alongside Fine Arts Authority-protected antiques, and a lush private garden with an outdoor pool makes this genuinely rare for central Florence.
Where You'll Stay
7 room types available
Deluxe Room
A step up in space at 26 sqm, sleeping up to three. Modern decor with wooden floors, 42-inch TV, minibar, and Carrara marble bathroom. Some rooms overlook the private garden.
King or Twin · 26 sqm
Florence Suite
On the fifth floor with a 60 sqm private terrace — the terrace is the reason to book this one. An outdoor Jacuzzi and solarium sit under an open-sky view of Florence's monuments. The interior (40 sqm) is classically furnished with a king-size bedroom, living room, and marble bathroom with both whirlpool and shower.
King · 40 sqm
Junior Suite
The first true suite category at 40 sqm, with a separate living area and eclectic period furnishings mixed with contemporary pieces. Sleeps up to three. Popular with couples wanting extra space and families.
King · 40 sqm
Premium Room
At 30 sqm, these rooms add extra breathing room and in some cases a private balcony. Contemporary in style, with the full suite of Sina amenities and marble bathrooms.
King or Twin · 30 sqmRoyal Suite
The crown of the property. This is Empire-style grandeur — fine antiques, works of art, and high ceilings, all under Fine Arts Authority protection. Located on the main piano nobile floor, it has a king-size bedroom, a large living room with a decorative fireplace, and a separate study. The balcony overlooks the piazza in front of the hotel. Connecting rooms allow expansion up to three bedrooms total.
King · 120 sqm
Suite
At 45 sqm, the standard suite category offers a generous living area and refined period accents. Furnishings lean more classic here — a preview of the palazzo's original character before the contemporary renovations.
King · 45 sqmSuperior Room
The entry-level room at 20 sqm — compact for a five-star, but well-appointed with contemporary decor, soundproofed windows, minibar, safe, and complimentary Wi-Fi. Garden or city-facing views depending on assignment.
King or Twin · 20 sqmThe Property
Eat & Drink
3 venues on property
Restaurant
Spa & Wellness
Treatment Menu
On Property
How you'll actually spend your days.
Bicycle rentals available through the hotel for exploring Florence and the surrounding area.
In-house concierge manages restaurant reservations, museum ticketing, and curated Florence excursions. The hotel publishes a 'What to Do in Florence' PDF guide for guests.
Guided access to Florence's artisan workshops — leatherworking, goldsmithing, and traditional crafts. Arranged through the hotel concierge.
The hotel's concierge team curates local cooking class experiences in Florence — available through the hotel's 'What to Do in Florence' guide.
The pool bar 'La Dolce Vita' at Harry's Bar The Garden serves Harry's Bar signature aperitivo cocktails including Bellinis and Rossinis poolside during the warm season.
Amenities & Practical Info
The details that matter for planning.
Seven meeting rooms all with natural lighting — Royal Hall, Monnalisa Room, Cosimino Room, Garden Oasis, Caterina Room, and Lorenzo De' Medici. Suitable for meetings, weddings, and private events.
Dedicated coworking areas available within the property.
Free high-speed Wi-Fi throughout the property and in all rooms.
Live piano music in the bar area — a classic feature of the hotel that guests consistently mention.
Around-the-clock in-room dining.
Free cribs and infant beds available. Children under 3 stay free using existing bedding.
A lush private garden surrounding the outdoor pool — unusual for a city-center Florence hotel of this scale.
Valet parking offered to all hotel guests.
Dogs and cats welcome in guestrooms with size limitations. Pet-friendly amenities provided.
Rare garden pool in central Florence. Unheated. Open daily 11am–7pm during summer months.
On-site shopping area.
Hypoallergenic bedding available on request.
Full concierge team for restaurant reservations, museum tickets, transfers, and city guidance.
Bicycles available for guest rental to explore Florence.
BUILD YOUR SINA VILLA MEDICI PLAN
Rooms, dining, spa, and resort experiences — organized into one trip plan.
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