The Diamond
Modern Dutch boutique with eclectic, warm interiors. Earthy palettes, organic textures, botanical accents. Lively square-facing terrace energy meets surprisingly quiet rooms thanks to soundproofing.
Book a Circle Premium City View for the exclusive raised window seat overlooking Leidseplein — worth the upgrade for people-watching
Why It Matters
Newly built in 2024 on one of Amsterdam's most storied squares, the hotel revives the legendary Heineken Hoek café — beloved since the late 1950s for its rooftop beer-glass billboard — while wrapping it in a contemporary gem-inspired shell. The building's design is a direct homage to the Koh-I-Noor diamond, which was cut in Amsterdam in 1852. It's one of the few genuinely new-build luxury boutique hotels in the city centre in recent memory.
The Diamond opened in November 2024 on Leidseplein — Amsterdam's theatre and entertainment square — in a newly built glass building designed by architect Roberto Meyer of MVSA Architects and inspired by the famous Koh-I-Noor diamond. The façade is clad in deep glass layers that literally shimmer and shift throughout the day; at night, the whole building lights up like a gemstone. Inside, 36 rooms are compact but seriously well-appointed, with warm earth tones, curated reclaimed furniture, and retro Marshall bedside radios. The on-site Heineken Hoek Grand Café is an iconic Amsterdam institution that has returned to its original Leidseplein home as part of the hotel.
Where You'll Stay
6 room types available
Botanique
The largest room category at the hotel. Botanical-garden aesthetics with soft earth tones throughout — think warm terracottas, sage greens, and natural materials. Feels genuinely spacious for an Amsterdam city-centre boutique.
23 sqm
Circle
Soft curves, circular patterns, and a calming palette define these rooms. The wispy patterned ceilings and cushioned semi-circle headboard make this category distinct. Compact but serene — designed to feel like a cocoon after a day of sightseeing.
17 sqmCircle Premium City View
The top pick at the hotel for those who want a front-row seat to the city. The signature feature: an exclusive stepped/raised window seat that overlooks Leidseplein square — climb up, settle in, and watch the world go by. Same circular design language as the other Circle rooms, but with this one elevated detail that makes it feel genuinely special.
15 sqmCircle Room City View
Circle room design with added city views. Rounded shapes paired with Amsterdam rooftop panoramas. Same compact footprint as the standard Circle, but with the city as your backdrop.
17 sqm
Rattan
Mid-century design with a nod to vintage Dutch interiors. High-quality rattan material plays a prominent role in the furnishings, giving the room a warm, nostalgic feel. Compact but deliberately curated — nothing wasted.
15 sqmRattan City View
Same rattan-heavy mid-century aesthetic as the standard Rattan, but with views over the city. Vintage furniture, warm textures, and Amsterdam skyline outside the window.
15 sqmThe Property
Eat & Drink
2 venues on property
Restaurant
On Property
How you'll actually spend your days.
In the basement of the same building, Basement is an intimate house-and-disco focused club with a custom Funktion One sound system. Operates Friday and Saturday nights. No VIP areas or bottle service — just good music in a small, raw space. Separately operated from the hotel but accessible from within the building.
Bicycles available for rent directly at the hotel — the most Amsterdam way to explore the city. Rijksmuseum, Vondelpark, and the Canal District are all within easy cycling distance.
Hotel concierge can arrange museum tickets, tours, and other city experiences. Given the location — surrounded by the Van Gogh Museum, Rijksmuseum, and Stedelijk — this is a genuinely useful service.
Amenities & Practical Info
The details that matter for planning.
Complimentary high-speed WiFi throughout the property.
Every room comes with a free minibar stocked with non-alcoholic drinks and snacks, including Dutch confectionery brand Tony's Chocolonely.
Generous heated terrace with cosy booths overlooking Leidseplein square. Part of the Heineken Hoek Grand Café. Heaters and blankets in winter keep it usable year-round.
The hotel has partnered with Q-Park Byzantium around the corner for discounted parking. Leidseplein itself is pedestrian/tram-only so there's no drive-up access. Public parking otherwise runs around €58/day.
Leidseplein tram stop is literally 10 metres from the hotel entrance, serving multiple lines into the city centre and to Amsterdam Centraal in 10–15 minutes.
Complimentary use of a nearby fitness facility is included. No on-site gym or pool at the hotel itself.
BUILD YOUR THE DIAMOND PLAN
Rooms, dining, spa, and resort experiences — organized into one trip plan.
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