The George
English country-house meets downtown industrial. Layered grays, exposed brick, coffered wood-paneled walls, crystal chandeliers, stained-glass windows, and marble fireplaces — all anchored by Bobbi Brown's sharp collector's eye. Serious design credentials without a stiff atmosphere. You'll feel fine in jeans or a blazer.
Ask about the candy closet — it's not advertised but it's stocked shelf-to-ceiling with chocolate and sweets
Why It Matters
The first hotel to open in Montclair since the 1930s. Founded by makeup mogul Bobbi Brown (who dove in literally the day after leaving her namesake cosmetics brand) and her husband, developer Steven Plofker. Featured in Vogue, Architectural Digest, The New York Times, Forbes, and Elle Decor. Recognized by the Michelin Guide. The 1902 building holds landmark status and was restored with obsessive attention to original details — stained glass, grand staircase, original fireplaces — while being fully modernized with top-tier brand partnerships.
The George is Bobbi Brown's first hotel — a 31-room boutique in a landmarked 1902 mansion on a quiet Montclair side street. Brown left her cosmetics empire in 2016 and the very next day started work on this place. The result feels less like a hotel and more like staying in a beautifully curated friend's home: exposed brick, gas fireplaces, Casper mattresses, SMEG mini-fridges, and one-off photographs hanging throughout. Every room has its own name and theme — stay in the Jack room and you'll find photos of Nicholson, Black, and Robinson on the walls. No on-site restaurant and no liquor license, but breakfast is complimentary daily and the nightly wine hour in the wood-paneled library is a genuine highlight.
Where You'll Stay
8 room types available
Deluxe King
The most variable room category — depending on which named room you land in, you might get a gas fireplace, a kitchenette, a seating area, or even a sofa bed. Available on the ground, second, and third floors. Rooms can differ significantly in layout thanks to the old building's contours, so it's worth asking about specifics at booking.
King
Deluxe Queen
A step up from Standard with additional space and, in select rooms, a desk or kitchenette. Available on the ground, second, third, and fourth floors. Same full suite of brand-partner amenities throughout.
Queen
Family Room
The practical choice for families or groups. Two queen beds (or a king and a queen in some configurations), two Smart TVs, a kitchenette with SMEG mini fridge, and a sofa bed in select rooms. Located on the second and fourth floors. Guests consistently call these out as the roomiest and most comfortable option for multiple people.
Two Queens or King + QueenJunior Suite
The George's go-to suite for couples wanting more breathing room. All Junior Suites have a remote-controlled gas fireplace — a big deal in autumn and winter — plus a seating area and a kitchenette with SMEG mini fridge. Available on the ground, first, and second floors.
King
Standard King
Same thoughtful design package as the Standard Queen but with a king bed. Available on floors 1–3. Each room carries a distinct name and its own curated photo gallery — stay in 'Jack' and celebrity Jacks stare back at you from the walls. Exposed brick walls feature in select rooms.
King
Standard Queen
The entry-level room at The George, and it still punches well above what you'd expect at this price. Each Standard Queen has a unique name and thematic photo arrangement on the walls. Casper mattress, Nespresso machine, Dyson hair dryer, Audio Pro speaker, SMEG-equipped bathroom. Available across all four floors.
QueenThe Apartment
Ground-floor suite that functions like a proper apartment — full kitchen (not just a kitchenette), separate living room, and a dining area. Two queen beds with Casper bedding. The best option for extended stays or anyone who wants to cook. Private and self-contained.
Two QueensThe George Suite
The top accommodation at The George. First-floor suite with a separate living area, dining area, kitchenette with a cooktop, and — according to the Michelin Guide — access to an outdoor hot tub and garden. Two Casper queen beds or one king. If you're celebrating something, this is the room.
Two Queens or KingThe Property
Eat & Drink
2 venues on property
Restaurant
On Property
How you'll actually spend your days.
Board games and a curated coffee-table book collection available in the library for guests at any time.
The hotel's most beloved secret — a closet off the library stocked with chocolates, candy, and licorice. Bobbi Brown's personal touch. Free for guests.
The hotel periodically hosts book signings, pop-up dinners, and community events open to guests and the public. Check social media or contact the hotel for current programming.
The Montclair Art Museum — with a notable collection of American and Native American art — is a 5-minute walk from the hotel. Staff can advise on current exhibitions.
Complimentary wine, beer, and snacks served nightly in the historic wood-paneled library from 7 to 9 PM. Fireplace lit in cooler months. Board games available. A genuine social hour, not just a pass-through.
Walnut Street and Bay Street NJ Transit stations are a short walk away. Trains to Penn Station in Midtown Manhattan run several times daily, taking 50–60 minutes each way. The hotel makes a solid NYC base without Manhattan prices.
Amenities & Practical Info
The details that matter for planning.
Elevator available for access to all floors.
Three meeting rooms available for events, corporate meetings, and small gatherings.
Wood-paneled library with an original fireplace, blue leather sofas, board games, and a curated coffee-table book collection. The setting for the nightly complimentary wine hour. One of the best rooms in the hotel.
Fast complimentary wireless internet throughout the property and in all guest rooms.
Private-use gym available to all guests. Equipped with a Peloton indoor cycling bike, Precor treadmill, yoga mats, full-length wall mirror, and free weights. Available 24 hours. Guests reserve it for solo sessions.
A hidden room in the library labeled simply 'Closet' — stocked floor to ceiling with chocolate, candy, and licorice. A personal touch from Bobbi Brown and one of the hotel's most talked-about features. Open during library hours.
Nespresso machines in every guest room.
SMEG mini-fridges in Deluxe rooms and above. Full kitchens in The Apartment and The George Suite.
Free self-parking available on-site for all guests during their stay.
Dogs welcome with VIP treatment. Pets are greeted with a dog bed, food and water bowls, and treats. Fee of $75 per stay per dog.
Concierge team maintains a curated list of local recommendations for dining, treatments, and activities. Staff speak English, Spanish, and French. The hotel has an arrangement with nearby Amanti Vino for in-room wine and spirits delivery.
Dry cleaning and laundry services available for guests.
Small on-site shop selling George-branded merchandise including candles, beverage bottles, pencils, and other items. All hotel furnishings are also for sale.
BUILD YOUR THE GEORGE PLAN
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