The Newman
Art Deco meets Fitzrovian bohemia — literary, design-led, community-minded, and confidently independent. Neutral palettes with polished brass accents, bespoke furniture, and curated art. Smart without being stuffy.
Request a Newman Street-facing room for views and buzz, or a rear balcony room if you want quiet
Why It Matters
Debut hotel from Kinsfolk & Co., founded by Paul Brackley (former MD of the Beaumont in Mayfair). Named London Hotel of the Year 2026 by The Times and Most Stylish Hotel on the Planet 2026 by GQ. Part of the Preferred Hotels & Resorts Legend Collection — a tier reserved for a handful of ultra-independent luxury independents worldwide. Runs entirely on renewable energy, sources all materials from sustainable suppliers, and operates a hospitality training school in partnership with Saira Hospitality to give back to the local community.
The Newman opened in February 2026 on a street that already carries its name, in Fitzrovia — the scruffy-chic patch of London that gave shelter to Virginia Woolf, Dylan Thomas, and George Orwell. London studio Lind + Almond (also behind Hotel Sanders in Copenhagen) designed every room to quietly salute those characters: bathroom sinks mimic the bubbled balcony edges of nearby Shropshire House, monochrome tiling echoes the Langham Court Hotel's facade seven minutes away, and bedposts on some rooms are subtly shaped like the bangles worn by writer and activist Nancy Cunard. The result is 81 rooms that feel rooted in a specific postcode rather than a generic luxury playbook. Add a genuinely excellent subterranean wellness floor, a street-facing brasserie open to locals, and a speakeasy bar reached via spiral staircase and mirrored tunnel — and you have a debut hotel that hit the ground with real confidence. The Times named it London Hotel of the Year 2026 within weeks of opening.
Where You'll Stay
14 room types available
Classic
Entry-level rooms designed for shorter stays. Muted Art Deco palette with bespoke curved furniture, soundproof windows, and curated book selection. Up to 2 guests.
Queen · 27 sqm
Classic to Superior Connecting
A Classic and Superior joined together — the go-to for families or groups wanting privacy across two rooms. Eight connecting options available in the hotel. Up to 4 guests.
Various · 53 sqmClassic with Balcony
Same footprint as the Classic but with a private balcony — a rare thing in central London. Good option if you want outdoor air without splashing on a suite. Up to 2 guests.
Queen · 27 sqm
Deluxe
Largest standard room category. King bed and views out over Newman Street. The extra square metre over the Superior makes a noticeable difference in feel. Up to 2 guests.
King · 29 sqmOne Bedroom Apartment
45 sqm apartment combining hotel services with independent living. King bed plus sofa bed, sleeping up to 4. Good for longer stays or families wanting more flexibility than a standard room.
King + Sofa Bed · 45 sqmOne Bedroom Balcony Suite
The 47 sqm One Bedroom Suite with the addition of a private balcony overlooking Newman Street. Up to 3 guests. A good compromise between a suite upgrade and private outdoor space.
King + Sofa Bed · 47 sqm
One Bedroom Suite
Proper suite with separate living space, king bed, and sofa bed. Comfortable for up to 3 guests. Includes complimentary spa access. The Wolseley-trained chef's restaurant is downstairs — a good combination.
King + Sofa Bed · 47 sqmOne Bedroom Terrace Suite
Serene suite with a spacious private terrace. Slightly smaller interior at 40 sqm but gains meaningful outdoor space. Good choice for warmer months. Up to 3 guests. Complimentary spa access included.
King + Sofa Bed · 40 sqmPenthouse Suite
The showpiece. 110 sqm of interior space with an emperor bed, plus a 130 sqm private rooftop terrace with sweeping views over Fitzrovia — including the BT Tower. The terrace has its own private dining space for 8, a sauna, and a cold plunge pool. This is the only room in London with that exact combination. Up to 2 guests.
Emperor · 110 sqmStudio
Open-plan studio layout with an apartment-like feel. 37 sqm gives you genuine breathing room for a central London stay. King bed. Up to 2 guests. A strong pick for longer stays.
King · 37 sqmStudio with Terrace
Same open-plan 37 sqm studio but with a private 15 sqm terrace — a genuine luxury in W1. Morning coffee outside in central London. Up to 2 guests.
King · 37 sqmSuperior
Slightly larger than Classic and a step up in refinement. Quiet, comfortable, and the go-to pick for exploring the city. King bed. Up to 2 guests.
King · 28 sqmSuperior to Superior Connecting
Two Superior rooms joined together. The best family or group setup in the standard room tier — two king beds, 62 sqm in total, up to 4 guests.
2 King Beds · 62 sqmThe Loft
Fifth-floor loft apartment with boutique hotel touches and independent apartment living. King bed plus sofa bed, sleeping up to 4. The fifth-floor position gives good city perspectives.
King + Sofa Bed · 39 sqmThe Property
Eat & Drink
4 venues on property
Restaurant
Spa & Wellness
Treatment Menu
On Property
How you'll actually spend your days.
Exclusive for hotel guests. Technogym treadmills, rowing machines, Peloton bikes, free weights, and Hyperice recovery tools. Available around the clock.
Themed chess evenings at Gambit Bar — fitting given the bar's name. A nod to the intellectual spirit of Fitzrovia's past residents.
Regular live jazz sessions on the small stage at Gambit Bar. One of the bar's anchor events — check the hotel's What's On page for schedule.
Small stage at Gambit hosts rotating live music acts. Schedule varies — check the hotel's What's On page.
Regular evenings at Gambit Bar with a focus on the full non-alcoholic cocktail list. Part of the bar's commitment to giving equal attention to low-and-no drinks.
Yoga (Vinyasa, Sunrise, Yin, sound yoga), Pilates (Dynamic, Mobility, Classical, Pilates & Props), breathwork, and sound baths in the salt-walled wellness studio. Open to hotel guests and locals. £28 per class.
Amenities & Practical Info
The details that matter for planning.
Step-free access into the hotel, restaurant, bars, and wellness areas. Wheelchair-friendly lift services all floors. Four adapted rooms available (three Deluxe Rooms and one Studio).
250+ Mbps throughout the property. Good for 3–5 people or up to 10 devices per room.
Arranged by staff with 48-hours advance notice. Additional charge applies.
Small- to medium-sized dogs welcome for £50 per stay. Dogs allowed in Angelica Bar (not the main dining room) where full restaurant menu is served.
Hotel runs entirely on renewable energy in partnership with Earth-kind suppliers Tem Energy. All furnishings, artwork, tiling, and lighting sourced from sustainable suppliers.
Staff can arrange private transfers from Heathrow, London City, and Gatwick airports with advance notice, from £150.
BUILD YOUR THE NEWMAN PLAN
Rooms, dining, spa, and resort experiences — organized into one trip plan.
Start Planning