Dallas
Industrial-chic boutique with a bold, art-forward color palette — red doors, red SMEG fridges, red plush sofas — and a high-energy social scene anchored by live music, rooftop pool parties, and a coffee shop that doubles as a communal workspace. Interior design by Dallas-based SWOON studio and Joel Mozersky Design; architecture by 5G Studio Collaborative.
The $25 nightly amenity fee covers a $25 dinner credit at Commons Club, so it essentially pays for itself if you eat there
Why It Matters
First hotel in the Dallas Design District. Motion-activated lighting in every room. A complimentary Rolls Royce house car within a 3-mile radius. Lucy®, a pocket-sized personal concierge app that controls room temperature, lighting, the TV, and room service from your phone. Pool Club day passes available to non-guests (21+), making it a genuine local social destination.
Opened in December 2019, this 16-story boutique tower was the first hotel to plant a flag in Dallas's Design District — a neighborhood of art galleries, furniture showrooms, and design studios. All 268 rooms are split into two distinct zones by a sliding barn door: a dressing room with illuminated makeup vanity on one side, a lounge with Virgin's patented bed and a red SMEG mini-fridge on the other. The brand's no-nickel-and-diming philosophy means that fridge is stocked at actual street prices.
Where You'll Stay
5 room types available
Chamber Double Queen
From USD229 / nightSame two-part layout as the Chamber King but with two queen beds — ideal for families or friend groups who want to spread out without splitting rooms. All the same SMEG fridge, vanity, walk-in shower, and sliding privacy door setup.
Two QueensChamber King
From USD229 / nightVirgin's signature two-part room with a king bed on one side of a sliding barn door and a full dressing room on the other. The dressing area has two white oak closets, an illuminated sit-down makeup vanity, and a walk-in shower with bench and rainfall head. The lounge side has a Virgin-patented ergonomic bed, a red SMEG mini-fridge at street prices, HD smart TV, and a yoga mat. Motion-activated lighting throughout.
KingDeluxe Chamber King Suite
From USD489 / nightOver 890 sq ft of space with city views from an expansive living room and kitchen area. The dressing room has a sunken bathtub — a genuine soaker, not just a deep tub — alongside the standard walk-in shower. Street-priced SMEG fridge, double vanity, and all the standard chamber tech. Good option for longer stays or when you want actual room to move around.
KingGrand Chamber King Suite
From USD489 / nightStep up from the standard chamber with a wraparound patio balcony delivering 360-degree Dallas skyline views. The lounge area expands significantly, and the suite adds a soaking tub alongside the oversized shower. Two 42" LG Smart TVs — one in the lounge, one in the bedroom. Double vanity in the dressing room. Popular choice for couples and celebratory stays.
King
Penthouse Suite
From USD800 / nightOn the 16th and top floor with 360-degree views of Dallas in every direction — including from the bathtub. Up to 1,395 sq ft of penthouse-style space with indoor-outdoor living areas built for entertaining. The kind of room that comes with all the expected Virgin extras plus a few surprises. Skyline views from every room.
KingThe Property
Eat & Drink
3 venues on property
Restaurant
Spa & Wellness
Treatment Menu
On Property
How you'll actually spend your days.
Located on the 5th floor with a view overlooking the pool deck. Fully equipped with internet-ready Technogym® cardio machines. Open around the clock — no excuses. Small enough that it's rarely packed, according to guest reviews.
A complimentary Rolls Royce house car shuttles hotel guests around Dallas within a 3-mile radius. First-come, first-served. Operating hours Mon–Thu 8am–10pm, Fri–Sat 8am–11pm, Sun 8am–8pm. Drivers work for tips. Tip them well — Spencer is apparently a legend.
Regular live music lineup at Commons Club. Dezi 5 and friends play most Fridays 6–9pm. DJs take over on Saturday nights. Weekly happy hour specials and seasonal events throughout the year. Check the hotel's events calendar for specific acts and themed nights.
Over 15,500 sq ft of versatile indoor and outdoor event space. The Giant is the 3,735 sq ft main ballroom with Dallas skyline views. The Manor is an indoor space connected to a 4th-floor outdoor terrace. The Shag Room inside Commons Club accommodates up to 20 people for private cocktail receptions. Combined Pool Club and Manor spaces can host up to 600 guests. Plus a Secret Garden and an Adult Playground.
4th-floor rooftop outdoor pool with cabanas (bookable), first-come loungers, a large daybed area seating up to 20, and a Secret Garden hiding a hot tub and hanging chair. Strong Dallas skyline views. Becomes the hotel's social hub in summer with DJs and events. Day passes available to non-guests 21+.
Amenities & Practical Info
The details that matter for planning.
Three dedicated meeting rooms plus over 15,500 sq ft of total event space. Good for corporate groups and retreats. Note: sliding doors in some meeting rooms don't fully seal, so noise bleed is possible for sensitive sessions.
Complimentary high-speed WiFi throughout the property — in rooms and all public areas. No speed caps or login hassles, per Virgin's no-nickel-and-diming policy.
Round-the-clock room service available to all guests.
$25++ per night amenity fee covers: complimentary house car within 3-mile radius, access to weekly events and live music, and a $25 dinner voucher at Commons Club per room per night (food items only). The dinner credit effectively offsets the fee if you eat on-site.
Valet parking available on-site. $62/night plus tax. No self-parking option — if valet cost is a concern, plan accordingly.
Electric vehicle charging available on property.
All dog sizes and breeds welcome. Pets stay free. Dog-friendly patio at Commons Club. Hotel provides cozy 'pet-menities' for four-legged guests.
4th-floor pool with cabanas, loungers, and a daybed area seating up to 20. Pool hours 10am–9pm daily.
Dry cleaning and laundry services available on request.
24-hour front desk and concierge services. Express checkout available.
Virgin's proprietary app connects your personal device to room controls — temperature, lighting, TV, door access — and to hotel staff for room service and requests. Available in all chambers.
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