New York City
Playful luxury with a rock-n-roll edge. Residential-feel 'chamber' rooms, heavy social programming, and design by Brooklyn firm MARKZEFF that weaves the Virgin brand into Manhattan's energy. Think bold red staircase connecting floors 3 and 4, 100+ piece art collection, and a rooftop bar 39 floors up.
Join The Know (Virgin Hotels' free loyalty program) before arrival and tell them your preferred drinks and snacks — they'll stock your SMEG fridge accordingly
Why It Matters
Virgin Hotels' NYC debut is the brand's most ambitious property — 460 rooms, four distinct food and beverage venues including Michelin-starred El Cielo, Exhale Spa with one of the first European snow rooms in the US, a guests-only rooftop pool with Empire State Building views, and a loyalty program (The Know) that personalizes your SMEG fridge before arrival.
Virgin's first New York hotel opened in 2023 as a 39-story new-build taking up an entire city block in NoMad. It's loud in the best possible way — bold red accents, a lobby-spanning 'Where's Richard?' mural (Virgin's take on Where's Waldo by artist Nigel Sussman), street-priced SMEG mini-fridges in every room, and an entertainment program that runs from breakfast through last call. Voted #1 Hotel in New York City by Travel + Leisure World's Best Awards 2024.
Where You'll Stay
9 room types available
Chamber Double Two Beds
Same two-zone chamber layout, but with two double beds and double vanities. Built for families or friend groups who want their own space without booking connecting rooms. Dressing Room and Sleeping Lounge separated by privacy partitions.
Two Doubles
Chamber King
The signature Virgin Hotels room format — split into two zones by a sliding privacy partition. The Dressing Room side has a sit-down makeup vanity with flattering lights, a closet for two, and an oversized shower with bench. The Sleeping Lounge side has the patented ergonomic lounge bed, red SMEG mini-fridge stocked at street prices, 55-inch Smart TV with Netflix, yoga mat, and café worktable. Sensor-activated lighting throughout. Floor-to-ceiling windows.
KingGrand Chamber Suite
Three-room suite — a proper living room for pre-drinks, a dedicated dressing room with walk-in shower and sit-down makeup vanity, and a sleeping lounge with the patented lounge bed. Plenty of space for a lazy weekend or a small group pre-gaming before hitting Everdene. All the SMEG fridge and app perks of the chambers, with a lot more room to stretch out.
KingPenthouse Suite (Sunset Penthouse Suite)
Located on the 35th and 36th floors alongside Sir Richard's Flat. A grand duplex penthouse with spectacular city views and all the suite amenities Virgin offers. Exact configuration varies — contact the hotel directly for details.
KingRichard's Penthouse Flat (Sir Richard's Flat)
The ultimate expression of Virgin's NYC ambitions. A 2,800 sq ft duplex spanning the 35th and 36th floors with 24-foot-high windows on three sides and panoramic city views as far as the eye can see. Two bedrooms, a kitchenette, a walk-in bathroom with rain-head shower, bench and soaking tub, and a curated art collection within the suite itself. Staying here feels like borrowing Richard Branson's Manhattan apartment — which, in spirit, it is.
Two KingsSky Chamber Double Two Beds
Two double beds and double vanity in the upper-floor perch. Bird's-eye city views through floor-to-ceiling windows. Identical chamber layout with the dressing room and sleeping lounge split.
Two DoublesSky Chamber King
Positioned on the upper floors for sweeping Manhattan skyline views. Same two-area chamber design — sleeping lounge and dressing room divided by sliding privacy doors — but with dramatically more dramatic floor-to-ceiling vistas. Some units have direct sight lines to the Empire State Building.
KingSky Grand Chamber Suite
Three-room suite on the upper floors with sweeping downtown views. Living Room, Dressing Room, and Sleeping Lounge — same layout as the Grand Chamber Suite but elevated (literally) for better skyline perspective.
KingSky Grand Chamber Terrace Suite
The three-room Sky Grand Chamber layout plus a private terrace. One of the few rooms in the building to get you outdoors with your own slice of Manhattan sky. Downtown views from both the terrace and floor-to-ceiling windows inside.
KingThe Property
Eat & Drink
4 venues on property
Restaurant
Spa & Wellness
Treatment Menu
On Property
How you'll actually spend your days.
Boutique fitness classes at the Exhale studio on the 5th floor. Barre is Exhale's signature offering. Also yoga and high-intensity cardio. Bookable separately from spa treatments. 24-hour gym with Technogym equipment also available at no charge to guests.
Rotating nightly entertainment programming at Everdene on the 3rd floor. Includes DJ sets, live music, soul brunches, disco nights, themed happy hours, and art events in The Lounge area. Schedule changes weekly — check the hotel's events page or ask at check-in.
Over 19,000 sq ft of event space across 8 meeting rooms plus unique venues including The Shag Room (585 sq ft, capacity 50), The Conservatory (outdoor), The Sky Lounge (38th floor, 30-foot glass walls), and The Loft. Handles everything from corporate meetings to weddings, galas, and private concerts.
4th floor heated pool with outdoor deck (seasonal), poolside bar, and snacks — exclusively available to overnight hotel guests. One of the best perks of staying here. Views of the Empire State Building.
Tuesday through Friday happy hour at the 39th-floor sky lounge. Discounted cocktails, spritzes, and seasonal drinks with 360-degree Midtown skyline views — the kind of happy hour that turns into a full night out.
The lobby houses a Virgin-themed version of Where's Waldo — painted by artist Nigel Sussman — called 'Where's Richard?'. A fun interactive piece that rewards guests who spend time looking. The hotel's overall 100+ piece art collection includes the massive 'The Sweat of Disco' by Joeggu Hossmann celebrating NYC's nightlife history.
Amenities & Practical Info
The details that matter for planning.
Business center on-site for corporate travelers.
Complimentary throughout the property with no bandwidth surcharges. The hotel makes a specific point of not charging for extra bandwidth.
Room service available around the clock from the Everdene menu.
55-inch Smart TVs with digital programming, Netflix streaming, and content streaming via the Lucy app in all rooms.
Signature red SMEG retro mini-fridges in every room, stocked at street prices rather than the traditional hotel markup. Loyalty program members (The Know) can pre-select preferred items.
Pets (dogs) are welcome and stay free. Pet-friendly amenities provided in chambers.
Heated pool on the 4th floor with outdoor deck, available exclusively to overnight guests. Poolside bar and snacks. Empire State Building views.
On the 5th floor with state-of-the-art Technogym equipment and panoramic floor-to-ceiling city views including the Empire State Building. Open around the clock.
24-hour front desk and concierge, currency exchange, dry cleaning and laundry services.
Virgin Hotels' proprietary app controls lighting, thermostat, TV, and room access from your phone. Also used for ordering room service, requesting housekeeping, and communicating with hotel staff. Enables a fully contactless stay.
Valet parking available at approximately $75 per night.
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