White City House
Midcentury modern meets BBC nostalgia. Think Mad Men set designer let loose inside Television Centre — wood-panelled corridors, RGB colour schemes, vintage fabric patterns, and Peter Blake artworks of classic BBC personalities on the walls. Creative, convivial, and very much not a conventional hotel.
Book a Small room if you want the Helios fountain view at a manageable price — it is slightly better value than Cosy
Why It Matters
It is the only hotel in London occupying a Grade II listed former BBC production building, with one of the largest private members' club gyms in the capital (24,000 sq ft), a rooftop pool with views from Wembley to the Shard, and a basement Electric Cinema. Non-members can access the entire property by purchasing the Soho Friends membership (£100/year), making it more accessible than it sounds.
White City House is Soho House's west London outpost, occupying the Grade II listed Helios Building — the former BBC Television Centre, which served as the BBC's headquarters from 1960 to 2013. The 45 hotel bedrooms sit on the second and third floors of the iconic doughnut-shaped building, where broadcast offices once hummed. The interiors lean hard into midcentury modern: George Nelson lamps, mid-century terrazzo tables, fluted timber wardrobes, and bathroom tiles lifted directly from old BBC logo designs.
Where You'll Stay
5 room types available
Cosy
A step up from Tiny — same midcentury sensibility but with a bit more breathing room and a view into the centre of the Helios Building. The original exposed concrete support beams on the ceiling are a genuine architectural feature worth having.
Emperor · 22 sqmMedium
The largest category and the only one with a sofa. Back-facing and quiet, with a proper dining area and full midcentury interiors. Worth it if you plan to spend real time in the room.
Emperor · 35 sqmMedium Accessible
Adapted for wheelchair users with a roll-in rainforest shower. Same midcentury aesthetic — terrazzo tables, fluted timber wardrobes — without any sacrifice to design.
Emperor · 31 sqmSmall
The sweet spot, according to most reviewers. Views of the Helios fountain, room for armchairs, and mid-century terrazzo tables. Good for longer stays without paying for a full Medium.
Emperor · 25 sqmTiny
The smallest rooms in the house. Compact and purpose-built for short stays — no frills beyond the essentials, but the midcentury design makes even 15 sq m feel considered. Back-facing so it is quieter than you might expect.
King · 15 sqmThe Property
Eat & Drink
3 venues on property
Restaurant
Spa & Wellness
Treatment Menu
On Property
How you'll actually spend your days.
On Saturdays, Sundays and bank holidays, creative childcare company Bea & Co runs two-hour sessions in Studio A or Studio B, entertaining children aged three to ten.
Two screening rooms with rows of velvet armchairs, footstools and cashmere blankets. Dark blue 60s geometric carpets and velvet walls give a subtle nod to the building's BBC heritage. Members screenings and Q&As with major film talent are a regular fixture. Soho Friends members pay £15 (vs £25 for non-members).
Hotel guests get full day-member access throughout their stay. The ninth floor features a Games Room with billiards, a bar, restaurant and lounge running in a continuous loop. The tenth floor has the rooftop bar and pool terrace.
A 17m heated outdoor pool on the tenth floor, surrounded by floral sun loungers and retro parasols, with views across West London. Sunbeds bookable in advance via the Soho House app. Open daily 8am–10pm.
A 30,000 sq ft collaborative workspace in the same building with private offices, hot desks and meeting rooms. Open to non-members from £300/month. Separate from the club itself but directly connected.
White City House regularly hosts screening events and in-person Q&As with major film and TV talent as part of Soho House's programming — past events have included BAFTA season screenings and major Hollywood Q&As.
Amenities & Practical Info
The details that matter for planning.
Laptops permitted in the Playroom and Games Room on the ninth floor until 6pm daily. Phone/video calls not allowed in the club.
Largest Soho House gym in London. TechnoGym machines, free weights, TRX rig, prowler track, Olympic lifting platforms. Mon–Fri 5:30am–9:30pm, Sat–Sun 8am–8pm.
Pre-mix Negronis, cocktail kit, plus a freezer in the corridor wall stocked with ice cubes.
Breakfast 7am–11.45am. All-day menu Mon–Sat 12pm–10.45pm, Sun 12pm–9pm. Cocktails-on-wheels service also available.
Multiple event spaces including the 8th floor flexible events space with stage and bar, plus dedicated studio spaces.
Heated indoor lap pool in the basement Soho Health Club. Currently closed for refurbishment, reopening Spring 2026.
17m heated outdoor pool on the 10th floor with West London views. Open daily 8am–10pm. Sunbeds bookable via Soho House app.
Refillable large-format Cowshed toiletry bottles, plastic-free minibar. Soho House is one of the early adopters of zero single-use plastic across properties.
On-site parking available. Approximately £15 for 48 hours based on guest reports.
BUILD YOUR WHITE CITY HOUSE PLAN
Rooms, dining, spa, and resort experiences — organized into one trip plan.
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