Villa Grey
Early-summer-in-Versilia chic. Think white linen, warm wood floors, a curated art collection in the corridors, and the sort of unhurried elegance that fashionable Italian families have been doing here for generations. It's intimate — not a big resort — and the Larini family's personal touch shows.
Book a sea-view room on the second or third floor for proper Tyrrhenian views — the Classic rooms face the garden or courtyard side
Why It Matters
One of the very few beachfront properties in Forte dei Marmi with its own private beach club directly across the street, all inclusive in the room rate. Tablet Hotels listed. The kitchen, led by Chef Giovanni Cerroni, leans into Versilian seafood traditions without being fussy about it.
Villa Grey is a 4-star boutique hotel sitting right on Forte dei Marmi's beachfront promenade, born out of the renovation of a 20th-century villa by the Larini family. The property splits across two buildings: the original Villa and the adjacent Dimora residence. Parquet floors, Travertine marble bathrooms stocked with Culti toiletries, and sea or garden views are standard across the 12 room types. The Bagni private beach club — just across Viale Italico — is the social hub of the stay: 42 white sunshades, sun loungers, a beachfront bistrot, and the kind of effortless Versilian style that makes Forte dei Marmi tick.
Where You'll Stay
12 room types available
Classic Room Garden View or Side View
The entry-level room at Villa Grey. At 15 sqm it's genuinely compact — but the design makes good use of the space. Expect views of the villa's park, the small onsite chapel, or the lounge bar courtyard depending on the exact unit. Ground or upper floors. Two people max, no extra beds possible.
Double 160x200cm · 15 sqmDeluxe Room with Sea View
Distinctive character room with an unusual ceiling featuring white wooden beams. Sea view, no balcony. One of the more atmospheric rooms in the main Villa building.
DoubleDeluxe Room with Sea View and Balcony
Described on the official site as one of the brightest rooms in the hotel. The sea-view balcony is the key upgrade here — opens the room up and gives you a proper outdoor perch for evening aperitivo over the Tyrrhenian.
DoubleFamily Attic Suite — Apuan Alps View (Dimora Residence)
The most unusual room in the property. The main suite sits in the Dimora residence, but a ladder inside the room leads up to a small attic loft with a single bed and its own compact bathroom. Ideal for families with one child or for a couple wanting a separate sleeping level. The views face the Apuan Alps rather than the sea.
Double + Single loft bedJunior Suite with Sea View
At 27 sqm, this is genuinely divided into three distinct spaces: a double bedroom (180x200cm bed), a full bathroom with both bathtub and shower, and a proper lounge area with a sofa that converts to a single bed. Good option for three adults or a couple wanting a sitting room. Warm wood flooring throughout. Located on the second floor with a large sea-view window — no balcony.
Double 180x200cm · 27 sqmJunior Suite with Sea View and Balcony
Same three-room layout as the Junior Suite with Sea View, upgraded with a private balcony. Three-adult occupancy possible with the lounge sofa bed. The balcony is the main reason to pay the step-up.
DoublePrestige Room with Sea View and Balcony
The top non-suite room. A large balcony with a wide sea panorama is the headline feature. Sized and appointed above the standard Deluxe, with the balcony generous enough to actually sit out on — not just a Juliet rail.
Double
Suite with Private Garden (Dimora Residence)
The top-tier room at Villa Grey. A luxury suite in the Dimora residence that opens directly onto a private garden — the secluded outdoor space is a real rarity in this price tier. Great for guests who prioritize privacy over sea views. Breakfast and beach included in certain seasonal packages.
DoubleSuite with Sea View and Balcony (Dimora Residence)
A full luxury suite within the Dimora building, combining generous space with a private sea-view balcony. The Dimora setting gives it a slightly more private feel than the main Villa suites — fewer guests passing through the common areas.
DoubleSuperior Room Garden View
Located on the first or second floor of the main Villa, overlooking the hotel's private park. A step up from Classic in size, with the same warm aesthetic. Garden views mean the Apuan Alps backdrop in good light.
DoubleSuperior Room in Dimora Residence
Ground floor unit inside the adjacent Dimora residence building. Good for guests who like easy garden access. The Dimora has its own entrance and a slightly more residential feel than the main Villa.
DoubleSuperior Room with Sea View
The sea-view upgrade in the Superior tier. Contains a large sofa that converts to a single bed, making it workable as a triple for two adults plus a child or third adult. Sea views from this category are a meaningful jump from the garden-facing rooms.
DoubleThe Property
Eat & Drink
2 venues on property
Restaurant
Spa & Wellness
Treatment Menu
On Property
How you'll actually spend your days.
Bicycles provided free of charge for guest use. Forte dei Marmi is a flat, bike-friendly town — the covered market, main piazza, and boutique shopping streets are easily reachable on two wheels.
42 white-sunshade beach setups with sun loungers and deckchairs directly across the road from the hotel on the Tyrrhenian Sea. Reserved exclusively for hotel guests. Beachside bar service included. Reservation required.
Villa Grey hosts weddings and private events using both the villa garden and the beach club setting. A dedicated team handles logistics and coordination.
The concierge team arranges bespoke local experiences including guided tours, food and wine tastings, and excursions into the Apuan Alps or wider Versilia area. Priced on request.
Amenities & Practical Info
The details that matter for planning.
Available throughout the property.
Allergy-free rooms available. Special dietary requirements and intolerances catered for in the restaurant.
The hotel has a splendid private park used for outdoor breakfast service and leisure. A genuinely pleasant space to read or decompress away from the beach.
On-site private parking included in the room rate. No advance reservation required.
Electric vehicle charging available on site.
Included for all guests as a standard amenity.
Available room types feature soundproofing — notable given the beachfront promenade location.
All rooms are air conditioned.
Front desk staffed around the clock. Languages: Italian, English, French.
Personalized concierge for booking experiences, restaurants, and local arrangements.
BUILD YOUR VILLA GREY PLAN
Rooms, dining, spa, and resort experiences — organized into one trip plan.
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